Natalie Arent is a brand and graphic designer with a knack for seeing what her clients struggle to put into words. She helps female entrepreneurs naturally standout, draw in their people, and propel their business forward through meaningful design. She’s a huge fan of authenticity, which you’ll hear about in this episode, and she’s also a mom, a Minnesota native and she loves doing art projects or exploring outside with her young daughter.
IF YOU’RE TRYING TO FIGURE OUT HOW TO TALK TO YOUR AUDIENCE, THIS IS THE EPISODE FOR YOU.
In this strategy session we dig into what it looks like (and why) to narrow down your niche of who you’re trying to reach with your dream or, in Natalie’s case, with a podcast. We talk about creating an avatar and share an example I’ve been taught for selecting just one person to speak to in your messaging.
Right at the beginning of this conversation Natalie shares what most of us probably feel at some point in considering our dreams: nerves! Whether it’s because we feel intimidated by the dream or by encountering a situation that reminds us we are trying to do something we’ve never done before, those feelings are real. They aren’t to rule us, but to get past them we often need to acknowledge they are there and then ask: What is going on that needs to be tackled with truth?
Natalie’s big question is how to choose guests for her podcast and how to determine what topics they should cover when they come on the show. This is all about content curation. Even if you don’t have a podcast, write a blog, or have a YouTube channel your dream is speaking to someone, so it’s worth giving this a listen if you’re trying to narrow down who that person is.
Let me know what you think of these strategy sessions. I’d love to hear your thoughts!
MORE ABOUT NATALIE:
Natalie is in her element when she’s helping Christian coaches and online service providers position themselves as an expert in their industry and attract the people they’re meant to serve with a cohesive visual brand. She’s a fan of personality tests and is a type 9w8, INFJ, and her top 5 strengths are communication, strategic, adaptability, woo, and empathy.
CONNECT WITH NATALIE:
Website || Instagram || Facebook
Free branding essentials guide from Natalie
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The Devoted Dreamers Podcast is produced by Jonathan R. Clauson.
Theme music by Reaktor Productions.
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